What a few days it’s been!
Host Your Kit is now officially launched and we can’t believe the incredible response.
Within hours of the website and Twitter account going live on Friday 9 March we had declarations of interest and that figure has been rising ever since. Today Monday, we’ve well over 50 clubs already registered.
Launch day itself was a frenzy of activity with the iomart Hosting design team busy making last minute tweaks to the website, the support team making sure there were no last-minute technical hitches and the marketing and PR team preparing to launch the campaign across all channels including Twitter and Facebook.
We couldn’t have been more delighted that Scotland internationals Charlie Mulgrew and Emma Fernon agreed to be our ambassadors. They took part in a photo-shoot near our Scottish headquarters on Thursday along with a group of fantastic local children Alex, Katie, Rebecca, Mhairi, Ross and Michael. The children, who all play football in the Dunbartonshire Football Development League, spent the morning testing their fancy footwork out against Celtic star Charlie and Glasgow City defender Emma. Budding ‘keeper Michael even palmed away a couple of shots from Charlie.
The point of Host Your Kit is to save youth teams in England, Scotland and Wales from having to beg money from local businesses and/or their parents or mums for a new team kit. We’re giving away 30 fantastic adidas kits provided by our retail partners Greaves Sports.
Ours is not the only campaign to give away football kits for kids but it is unique. Most campaigns involve either saving coupons from a paper for weeks on end or collecting dvds or cds to exchange for kit. We realised there needed to be a better and quicker way to supply kits to needy teams. So we came up with the idea of teams just telling us their story and the best 30 winning themselves a top quality kit. This year is a key year for UK sport with the London Olympics and for football with Euro 2012. We really hope Host Your Kit can both help football clubs but also promote the importance of sport in the community.
One of the challenges will be to spread the word about Host Your Kit through the media. Our photoshoot has already paid off with some great images being published but a huge coup came with Charlie’s appearance on Soccer Am on Saturday. Charlie had just been voted Scottish Premier League player of Month for February and he’d also just won his full senior Scotland cap – talk about being the player of the moment. As a result it was perfect timing for him to appear on Skys’ Soccer Am.
Charlie was asked to chat about his team mates so he gave the lowdown on his dressing room pals at Celtic. Definitely the funniest quote from the programme was where he was asked who the slowest player at Celtic was. “Big Dad,” he said. “He turns like a double decker bus in Glasgow! He’s a good lad but he’s not the quickest..” We can just imagine what ‘Big Dad’ otherwise known as Daniel Majstorovic said to Charlie when he turned up for training today! Scott Brown might not be too pleased either after Charlie described him as the worst dressed Celtic player saying, “He wears jeans and a T-shirt all year round. It’s either too big for him or too tight. He wears the worst gear, it’s horrendous.”
Soccer Am gave Host Your Kit a big mention which was fantastic and (don’t tell anyone!) they’ve also got another piece on the campaign going out on March 24th so tune in for that.
Today, Monday 12 March, we’re back in the office busily replying to everyone who’s registered their interest in Host Your Kit so far – thank you to everyone who’s getting involved. And we’re also celebrating a birthday. Our brilliant women’s ambassador Emma Fernon is 25 today. Many happy returns Emma!
The HYK Gaffer